Audience Analytics Market Trends, Key Players, DROT, Analysis & Forecast Till 2026

Reports and Data has recently added a new research report titled, “Global Audience Analytics Market – Industry Analysis, Size, Share, Growth, Trends, & Forecast 2021-2028.” The report focuses on important industry aspects, existing and latest market trends. The report offers a comprehensive analysis of overall market scenario along with market size, revenue growth, drivers, restraints, challenges, limitations and top companies included in the global Audience Analytics market.

Increasing the number of user engagement in digital platforms and the rise in the number of e-commerce enterprises across the globe are the major factors anticipated to boost global audience analytics market growth. Growth in point of focus to gain competitive intelligence from audience engagement increases adoption of audience data from among media and entertainment as well as telecommunications sectors. However, complexities in analytical workflows and concerns associated with audience viewing data, security, and privacy restrict the global market growth.

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For the purpose of this report, Reports and Data have segmented into the global Audience Analytics Market on the basis of component type, application type, end-users, and region:

Component Type Outlook ( Revenue, USD Billion; 2016-2026)



Application Type Outlook ( Revenue, USD Billion; 2016-2026)

Sales and Marketing Management

Customer Experience Management

Competitive Intelligence


End-Users Outlook ( Revenue, USD Billion; 2016-2026)

Travel and Hospitality

Media and Entertainment

Retail and Consumer Goods

Telecommunications and IT

Healthcare and Life Sciences

Government and Public Sector



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Further key findings from the report suggest:

Competitive Intelligence segment from among the different applications regarding audience data analysis is set to experience the highest CAGR of 12.1% during the forecast period. The requirement for audience analytics solutions and services is anticipated to be induced by several factors, such as the growing user engagement on the digital platform, the growing focus on competitive intelligence, and the rising need to enhance the audience experience.

Solutions segment was seen to have held a market share of 52.8% in the year 2018. Services provide help during the different phases of planning, implementing, managing, and enhancing the audience analytics solutions. The various notable benefits of audience analytics services include large cost savings, trained support, 24X7 consumer service availability, and guide to enterprises using the audience analytics solution.

Retail and Consumer Goods is set to experience the highest CAGR of 12.4% during the forecast period. Retail and Consumer Goods analytics in this end-user assist vendor to get a more comprehensive understanding of consumer needs & demands, which helps make more agile decisions in day-to-day business, and deliver enhanced performance.

Asia Pacific is forecasted to grow with the highest CAGR of 5.1% during the forecast period. It is the fastest-growing region in the audience analytics market, owing to the positive economic outlook and increased expenditure on Information Technology (IT) infrastructure and digital marketing instruments.

Key participants are Quividi, Google LLC, Adobe Inc., Comscore Inc., Cxense ASA, IBM Corporation, SAS Institute Inc., Oracle Corporation, Socialbakers Ltd., and Netbase Solutions Inc., among others

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